About the Author
Veteran publicist Justin Loeber founded mouth : digital + public relations, www.mouthdigitalpr.com (formerly known as Mouth Public Relations) in 2006—boasting more than 550 clients since its inception. The agency is proud to represent personalities, companies and organizations across the spectrum—from celebrity, consumer, book, health/wellness, food, business, new media, beauty/lifestyle and fashion categories to more than 23 New York Times bestselling authors. Some of the agency’s clients (both past and present) include Carly Simon; Kenny Loggins, Kenny Loggins’ Blue Sky Riders, and Kenny Logins’ company Higher Vision; Neil Sedaka and Marc Sedaka; Sally Kellerman; Snooki; Peter, Paul and Mary; Judy Collins; “Cousin Brucie” Morrow; and the late “Young and the Restless” star Jeanne Cooper. For three years, Mouth was proud to be the PR Agency of Record for The Elf on the Shelf brand (the Elf on the Shelf book was a #1 Wall Street Journal and #2 USA Today best-seller), their animated television feature based on their book, entitled “An Elf’s Story” (which aired on CBS and was #1 for children’s viewers in their timeslot), as well as their Elf on the Shelf balloon, which debuted in the 2012 Macy’s Thanksgiving Day Parade. Other notable clients include International and New York Times Best-Seller Rick Yancey (The 5th Wave), Mitch Albom’s 10th Anniversary New York Times best-selling edition of Tuesdays with Morrie, eco lifestyle expert Danny Seo, and Halo Purely for Pets, America’s premier Holistic Pet Care Company.
The agency is also proud to have launched New York Times bestselling author, filmmaker, Internet star, inspiring cancer survivor and wellness expert Kris Carr and four of her books, including Crazy Sexy Kitchen, which debuted at #4 on the New York Times Best-Seller list (Advice/How-To), and Crazy Sexy Diet, which debuted at #6. Other clients include “Operation Respect,” a 501(c) 3 organization headed by music icon and activist Peter Yarrow; Ramy Cosmetics; internationally-renowned sculptors Mimi Sammis and Marie-Helene ofp Gryphon Fabricators; Lisa Bloom, Esq., Vikki Ziegler, Esq., Kendall Coffey, Esq., Stacy Schneider Esq., and legendary attorney, Raoul Felder; Kripalu, Center for Yoga and Health; International recording artist and healer, Wah!; Melissa Garson, M.Ed., MAPP; Ellen Weber Libby, Ph.D.; Dawn Dais, Robin Sol Lieberman, and Rythmia Life Advancement Center (Costa Rica); Ashley Koff, R.D., Michelle Dudash, R.D., Manuel Villacorta, R.D., Simon Sinek, Jack Andraka, Jen Sincero, Michael Smerconish, Steven Schussler, Jayne Velez-Mitchell, Marcella Rosen, and Zoe Torres; TV Psychic Matchmaker Deborah Graham; School of Visual Arts (SVA) Dusty Film & Animation Festival; Moscow Ballet’s Great Russian Nutcracker; adult film star SEKA; “The Bachelorette” Desiree Hartsock; City Lights Youth Theatre; SAVE (Suicide Awareness Voices of Education); Second Chance Toys; Robin Arzon, Jim Leyritz, Linda Cohn, Kenny Mayne, and Richard Digger Phelps. Justin also represented Congresswoman Diana DeGette, Ken Blackwell, and Ken Klukowski; White House Gate Crashers Michaele and Tareq Salahi; Diane Dimond, Howard Clark, Rabbi Shmuley Boteach, Mary Jo Buttafuoco, Tom Sturges, Lucinda Bassett, Geri Spieler, Victoria Bruce, Dr. Neal Barnard, Dr. Michael Stone, and Dr. Vijay Vad, Dr. Peter Abaci and his Bay Area Health and Wellness Center, and Dr. Alphonse Tribuiani’s Deep Cover Nail System. Mouth also repped MTV’s Lisa Ramos and Dr. Julissa Hernandez. The company worked on campaigns with its clients for milk life, Sabra Hummus, Kind Snacks, Sunkist Fresh Citrus, Symbiotics, New Chapter, and youthH2o, and Pichuberry, Inc.
Mouth was also PR Agency of Record for Globe Pequot Press, Running Press, Cider Mill Press, HCI Books, GMC Publications, Ammonite Press, Button Books, Imagine! Books/Charlesbridge Publishing, Mango Media, PQ Blackwell’s Milk Tailor-Made Books, Apollo Publishers, The Voting Game, and the party game, Drunk Stoned or Stupid. Under the guise of Jan Strode’s CEO Advisors, Mouth handled PR outreach for DNA Diagnostic Center (DDC), Ricardo Beverly Hills Luggage, and Yevo, amongst others. For more information about mouth : digital + public relations, please visit www.mouthdigitalpr.com.
Prior to founding mouth, Justin held many corporate executive and managerial roles, including Senior Vice President, Executive Marketing and Publicity Director for Regan, which was an imprint of HarperCollins (News Corporation). He is a former Vice President, Director of Publicity for Atria, an imprint of Simon and Schuster (Viacom); Publicity Director for Ecco (HarperCollins); and Director of Publicity for Running Press Book Publishers. Loeber was one of the first publicists hired at Broadway Books (Bertelsmann), was a publicist at William Morrow (Hearst), and started his publishing career at Villard (Random House).
Over the course of his career, Loeber has restructured four publicity departments, managed groups of up to 35 employees, and was responsible for publicity and marketing budgets exceeding $1M. He has created nationally recognized campaigns in practically every subject area—for celebrities, fashion icons, sports stars, designers, novelists, doctors, lawyers, animal lovers, non-profit organizations, restaurateurs, a presidential candidate, and even one prime minister. Loeber has spearheaded publicity campaigns for Michael Jordan, Lawrence Taylor, Cindy Crawford, Olympia Dukakis, Tommy Lee, Pamela Anderson, Anthony Bourdain, Ewan McGregor, Tom Perkins, Gloria Allred, Frank Warren, Reverend Bernice King (Martin Luther King Jr.’s daughter), Kevin Liles (Executive Vice President, Warner Music Group), Marlo Thomas, Wanda Sykes, movie producer Lynda Obst, David Margolick, LeRoy Neiman, Blair Underwood, Jon Gruden, Leon Uris, Diane McKinney-Whetstone, Jack Newfield, Lawrence Schiller, Tony Brown, Celia Cruz, Bill Blass, Dr. Andrew Weil, Lloyd Boston, Dr. Dean Edell, Peter Singer (father of the modern-day Animal Rights Movement), The Telegraph’s Con Coughlin, Defense Editor and Aron Ralston (the young Colorado-mountain climber whose story was depicted in “127 Hours,” starring James Franco).
Loeber was also instrumental in brokering two book deals at publishing houses he worked for: John Leguizamo’s Pimps, Hos, Playa Hatas and All the Rest of My Hollywood Friends (Ecco); and for Patrik Henry Bass and Karen Pugh’s, In Our Own Image: Treasured African-American Traditions, Journeys & Icon (Running Press Book Publishers). On the first anniversary of 9/11, Loeber was the only publicist at ground zero in Shanksville, PA, where he represented New York Times reporter Jere Longman and his book, Among the Heroes. He also managed national publicity for Singapore’s Senior Prime Minister Lee Kuan Yew, and orchestrated a publicity tour for Colombian presidential candidate Ingrid Betancourt whose book, Until Death Do Us Part, exposed the tragic underground affiliation between her country’s government and its drug cartels.
In the 1980s, he was a solo pop recording artist in the United Kingdom (performing his own “Shivers Up My Spine” and “Vibrations of the Night” for Numa Records), where he was discovered by and toured with English music legend Gary Numan. Soon thereafter, Loeber inked three more recording contracts in the States (Vinylmania Records, Emergency Records, and Sid Bernstein’s The New York Music Company). Two more twelve-inch dance music records—“Those Words” (Vinylmania) and “Love Me or Leave Me” (Emergency)—were Loeber’s original dance and techno-pop records heard around the world, without Loeber ever seeing any royalties beyond advances paid to him.
As a hobby, for more than a decade, Loeber buys, renovates, designs, and sells homes in Manhattan, Brooklyn, Hamptons, Connecticut, Philadelphia, and Woodstock, New York–one of which was featured in the New York Times Real Estate section. Justin lives between New York City and Weston, CT.
Get Out of Your Own Way Guide to Life: 10 Steps to Shift Gears, Dream Big, Do it Now! (Mango Publishing) is Justin Loeber’s first book. For more information about the book, please visit www.getoutofyourownwaybook.com